If you read a certain subset of the self-help literature, you’ll be assured that charisma is something that can be yours by using certain techniques, and that your life will be transformed as a result. On the other hand, you’ll also find many people telling you that charisma is something in-born – you either have it or you don’t, and if you have to ask, you’re clearly in the latter category.
So, which position is right?
Well, neither, really. They’ve both got some elements of truth to them, which is why both points of view survive so healthily – they each capture something that plausibly describes the world as we experience it. But neither tells the whole story.